ANUGA Select

Showcase Your Products on the African platform of the World’s Leading Food and Beverage Trade Fair Brand.

Anuga Select South Africa gives international suppliers, regional manufacturers and food and beverage brands a powerful route to buyers actively sourcing for Africa’s retail, hospitality, wholesale, distribution and food service markets.
Taking place from 22 to 24 June 2027 at the Cape Town International Convention Centre, the event brings the strength of the Anuga brand family to South Africa for the first time.
For exhibitors, this is a direct B2B route to Africa’s food and beverage buyers, built to turn product interest into leads, partnerships and commercial growth.

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Meet the Decision-Makers Behind Africa’s Diverse Food Trade

Exhibitors gain direct access to the buyers, distributors and trade professionals who influence what Africa sources, stocks, serves and sells.

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Target visitors:

Supermarkets

Distributors, wholesalers and retailers

Food importers and exporters

Hotels, restaurants and bars

Food service companies

Fast food operators

Food manufacturers

Grocery and convenience stores

Bakeries and bakery organizations

E-commerce grocery platforms

Cash and carry businesses

Airlines and travel catering

Clubs and resorts

Government and procurement entities

Speciality food retailers

Packaging and distribution centers

Department stores

What You Gain

Convert buyer interest into leads, partnerships and commercial growth.

At Anuga Select South Africa, exhibitors can:

Launch products to African buyers
Meet distributors and retail partners
Build supplier relationships
Generate qualified leads
Strengthen brand presence in African markets
Identify new routes to market
Assess buyer demand among key categories
Showcase products across the food and beverage value chain
Connect with procurement teams across retail, hospitality and food service

The right conversation can become the next listing, order or distribution deal.

Market Opportunity

Africa’s food economy is expanding. Be ready for the next order. Africa’s food and agribusiness market is projected to reach US$1 trillion by 2030. South Africa offers one of the continent’s most developed food and beverage trade environments, supported by strong infrastructure, retail networks and food manufacturing capability. Cape Town adds a strong setting for food innovation, hospitality and international business. For suppliers looking to grow across Africa, Anuga Select South Africa places products directly in front of buyers sourcing for the market.